September 21, 2009
September 11, 2009
The panel has thus deemed the trajectory NASA is currently following “unsustainable” and calls for a “flexible path.” NASA was already hoping to reduce its operating budget by retiring its fleet of space shuttles in 2010 and — in a most radical step — ceasing operations on the International Space Station in 2015.
It’s not like NASA itself is about to shutter its doors, but what happens next is anyone’s guess. The review board proposed a series of alternatives along said “flexible path,” including going to one of Mars’s moons instead (and not by 2020), seeking more help from foreign nations, redesigning the Ares lunar rockets, or more seriously pressing the challenge of space exploration into the private sector.
los angeles based sander architects recently unveiled their design for a restaurant with an edible facade. grace restaurant will be located in the rectory of the decommissioned st. vibiana’s cathedral, LA.
the proposal features the addition of a triangular piece of property adjoining the rectory, which will include a new kitchen on the first floor with cooking facilities and a private chef’s table on the upper floor.
yesterday the conceptual masterplan for the milan world exposition 2015 was unveiled.
the challenging project is dedicated to the theme ‘feeding the planet, energy for life’.
the five architects stefano boeri, richard burdett, mark rylander, jacques herzog
and william mcdonough illustrated the development, stylistic lines and creative principles
that will shape the area where the expo is to be held.
the expo they envisioned will be a planetary botanical garden open to the citizens of milan
and the world. a place for a fresh encounter between farming and the city that will feed
milan literally, spiritually and intellectually. a vast agrofood park built on an orthogonal
grid, surrounded by water ways and punctuated by striking landscape architecture.
masterplan for the milan world exposition 2015
image © herzog & demeuron
masterplan for the milan world exposition 2015
image © herzog & demeuron
masterplan for the milan world exposition 2015
image © herzog & demeuron
BMW have developed a concept for augmented reality glasses, which assist mechanics in performing maintenance on the company’s cars. the glasses point out the part that needs replacing, the screws that need turning, while an audio track talks the mechanic through the steps of the repair.
Players will get a nifty $3 million to start with, and will be able to put just about any type of building anywhere they want, thanks to the wonders of Google Maps. I particularly like the fact that the owner of the board above has erected a football stadium slap-bang in the the middle of Mayfair, probably London’s most exclusive barrio. This is definitely one for renegade town planners.
Industrial robots are nothing new, but they are getting more and more sophisticated. Watch the video above of the swarming robot warehouse pickers made by Kiva Systems. They are like orange industrial Roombas that go out and find inventory in a warehouse and bring it back to human workers to pack for shipping. Don’t fear them. Really, they are just here to help.
Zappos and Staples use the systems, which are dispatched and controlled by a central computer, and can also detect each other to avoid collisions.
Speaking of Roombas, Kiva Systems might soon have competition from MIT Robotics professor and iRobot co-founder Rodney Brooks. (iRobot manufactures the Roomba robot vacuum). Brooks recently got $7 million in funding from Jeff Bezos and others for his latest venture, Heartland Robotics. The company is still in stealth, but its homepage hints at what it is working on:
Heartland Robotics is combining the power of computers – embodied in robots – and the extraordinary intelligence of the American workforce, to increase productivity and revitalize manufacturing.
They sound so friendly!
When are they going to create a blogging robot so I can take day off?
The International Treaty on Plant Genetic Resources for Food and Agriculture (ITPGRFA) may not sound snappy, but its long-term aim is easily expressed: to act as a vegetable ark. Part of the treaty requires the developed world to fund the preservation of diverse species of food crop around the world.
The funding is provided by richer nations, which have often become variety poor, and given to other nations, which are often poorer but have a wide range of plants which could act as an ‘agricultural insurance’ by maintaining biodiversity in essential crops.
The crops being preserved in this way include potatoes in Peru, corn and beans in Cuba and oranges in Egypt. The varieties need to be preserved to ensure that the planet has a range of foods that are more likely to be able to adapt to challenges ranging from climate change to pollution, from salination to the loss of pollinators like insects to the ability to resist diseases and predators.
Last week, the Internet celebrated its 40th birthday! Forty glorious years that saw not just the transition from ARPANet to the now popular Internet but also Web 2.0 and what not! The Internet has been a revolution–in the making! The Internet that we know of today has been around for a little over a decade. That is also the time period when awareness and action on the “global” climate crisis has been phenomenal. And the link, evident!
the elbe philharmonic hall, hamburg will include 2 concert halls, a 5 star hotel
and apartments. the design of the new building was produced by herzog & de meuron
in conjunction with höhler and werner kallmorgen
like a large glassy wave, the concert hall seems to float above the former
kaispeicher warehouse. two large auditoriums capable of holding 2,150
and 550 visitors will be created in the new glass structure. the almost 100 meter
tall performance place will host concerts of classical music, music of the 21st
century and sophisticated entertainment music.
Since the Renewable Portfolio Standard began in 2002, the California Public Utilities Commission has now approved contracts for more than 8,600 megawatts of new renewable energy, nearly all of it solar, signed with the state’s largest utilities. Most of the state’s renewable energy already on the grid till now has been wind power.
If your Velcro jacket fasteners were made of this German-engineered steel “Velcro”, you’d be able to withstand 35 tons worth of force—provided your skin and bones don’t tear first. (more…)
The Indian government released a report recently which predicted a fourfold increase in carbon emissions output in the next two decades. According to the government report, India’s carbon emissions would increase to 4 to 7 billion tonnes from last year’s level of 1.4 billion tonnes by 2031.
India’s environment minister, however, preferred to point out another finding in the report. The report predicts almost 100 percent increase in per capita emissions but the minister noted that even with a 3.5 to 4 tonnes per capita output it would remain below the global average. The globally agreed limit of per capita emission for sustainable development is 2 tonnes.
That is the argument that the Indian government has put forward frequently in order to dodge international pressure to reduce its carbon emissions. India maintains that its per capita carbon emissions are way below those of the developed countries and thus it would be unfair to ask it to set mandatory emission reduction targets.
Hungry buyers tempted by the scrumptious sizzle of meat cooking over a charcoal fire may want to think twice before buying a snack from one of these outdoor roasting vendors. What they think is chicken could actually be … vulture.
$130,000. That’s how much Waldo—an autonomous underwater robot from the Mote Marine Laboratory in Sarasota, Florida—costs. Now they have to find it, and the bloody thing doesn’t even wear a white and red striped sweater. (more…)
Copenhagen-based BIG, in collaboration with ARUP and Transsolar, was awarded the first prize in the international competition to design Shenzhen International Energy Mansion, the regional headquarters for theShenzhen Energy Company.
Total US hybrid sales jumped 48.6% in August from last August, buoyed up by Cash for Clunkers.
We Americans did the right patriotic thing with our clunker money last month, it turns out. We bought more American. And we bought more hybrid cars. Ford was the big winner, making a big dent in Toyota’s hybrid sales.
Consumer reports tells us that 80% would rather buy US cars and 46% of us now prefer fuel efficient cars.
Rannou’s work has ranged from speculative building projects for spatially challenging sites in the city (seen below) to her work Colonisation 2041, featured in the exhibition. This latter project is “an installation reflecting the active and actual occupation that the development of scientific stations in Antarctica represents; energy dependence, waste management, roads and tunnels, planes, tractors, helicopters, and building materials all point to a form of ‘urbanisation’ that is clearly in progress.”
[Image: Parentheses, an “habiter dans les interstices de la ville,” by Catherine Rannou].
Meanwhile, Connie Mendoza produces diagrammatic artworks, analyses of the optical landscapes of mirages, and fascinating quasi-documentary photo-projects, including the stunning Moon Landscapes and Numerical Desert. Numerical Desert, which will be on display in Paris, explores the Atacama Large Millimeter Arraythrough black-and-white photos; it comes with “drawings based on the data of the astronomical observation of stars and galaxies in coverage of the whole southern celestial hemisphere.” She’s also got a blog.
[Image: Antarctic Village by Studio Orta].
Studio Orta’s work touches on political questions associated with empty landscapes – including the question of whether or not one could ever be a citizen of Antarctica. Their Antarctic Village, for instance, pictured above, falls somewhere between an experiment in extreme camping and a stab at temporary utopian space unaffiliated with national governments.
For more information about the exhibition, check out the website.
(Thanks to William Fox for the tip!)
Rather than modify a current engine, as General Motors is doing for the Chevrolet Volt and Fisker Automotive is doing with the Karma, Lotus started from scratch and designed an engine specifically for series hybrids. Technical Director Simon Wood says the 1.2 liter three-cylinder Range Extender is better than anything the competition might have because it offers high thermal efficiency, low fuel consumption, multi-fuel capability and low cost. The aluminum engine also is super light, weighing just 123 pounds
the atnmbl by designers mike and maaike is a vehicle concept for the year 2040 that is an autonomobile,
a title that merges autonomy and automobile. the concept is an automated vehicle that instead of driving,
the user simply answers the question ‘where can I take you?’ while this seems futuristic, the technology
exists to have cars think for themselves. GPS, sophisticated sensor, and navigation databases will allow
driverless vehicles to operate on the same roads we have today. the vehicle is electric with solar cells on
the roof to assist in producing energy. inside there is a large wrap around seating bank for seven with no
driver’s seat or steering wheel. the car focuses on allowing users to enjoy quality time on the road,
with the option to socialize, watch movies, work, sleep or surf the web. the car has large windows that
allow the rider to enjoy the view and an interior that is designed more like a domestic space than
a traditional car interior.
A pair of French aeronauts touched down yesterday in western Portugal less than three miles from the Atlantic to win the oldest, and perhaps simplest, aeronautical race in the world.
The two men left Geneva on Saturday and traveled 984 miles in 85 hours and 12 minutes — an average speed of just over 11 mph — to win the 53rd running of the Gordon Bennett Cup. The race is straightforward: everyone departs from the same location and, once airborne, is free to go wherever the winds carry them. Whoever goes the furthest wins.
The Sigg Company recently admitted that its aluminum bottles, long touted as an alternative to chemical leaching plastics, actually contain bisphenol-A (BPA) in their liner. The announcement has left customers around the world outraged. Especially damning is evidence that the company knew as far back as 2006 that the bottle liners contained BPA, yet failed to disclose this fact to consumers.
The advantages of airless tires are obvious: they can’t be punctured and they never go flat. But it clearly takes a lot of science to get the proper material that can stand up to the pressure of a multi-ton military vehicle sitting on top of it. I look forward to when these things are the standard on normal cars we see on the highways.
The winners of the Paris 2009: Dance School for Moulin Rouge competition have recently been revealed. Competition organizer Arquitectum invited architects to design a reinterpretation of the ‘new Moulin Rouge’, the most famous cabaret in the world and a symbol of what is an important piece of Parisian life. The new facilities should enhance the quality of the show and the performance of the dancers. The competition presented an opportunity to propose a new vision for a long standing tradition.
The jury reviewed 290 proposals from all around the world and decided that the winner of the first prize was the team comprising Andrew Fortune, Isaac Cobo i Displs, and Daniel Coll i Capdevilla from the UK. Second prize went to David Mulder Van Der Vegt and Max Cohen De Lara from The Netherlands, the third prize was awarded to Walter Sánchez and Dario Rodríguez from Argentina. The judges also selected nine honorable mentions.
An exhibition of the winning entries and honorable mentions will open to the public at the Moulin Rouge, 82 Boulevard de Clichy in Paris on October 6.
These are the three winning projects:
1st Prize: Andrew Fortune, Isaac Cobo i Displs, Daniel Coll i Capdevilla (United Kingdom)
2nd Prize: David Mulder Van Der Vegt, Max Cohen De Lara (The Netherlands)
3rd Prize: Walter Sánchez, Dario Rodríguez (Argentina)
Following are the nine honorable mentions:
Last Tuesday, EcoWorldly Staff Writer Bryan Nelson wrote an article on the suspension of dolphin slaughter in Taiji, Japan. The suspension came off of Japanese local media swarming on Taiji, after the award winning documentary film “The Cove” put the spotlight on the small Japanese village that slaughters thousands of dolphins every year.
Ric O’Barry, the dolphin trainer and activist who brought the location to the attention of filmmakers, returned to the site of the slaughter this week, just as the annual “hunt” would normally begin. However, this time with all of the media attention, no dolphins were killed in the first 2 days of the season.
July 17, 2009
manhattan based firm axis mundi has unveiled a conceptual alternative design for MoMA tower.
founder of the firm john beckmann sees this as the time to rethink the tall buildings
that have become synonymous with new york city’s identity.
‘instead of disguising the rich potential of towers that have a mix of uses, we looked
for a way to express that diversity,’ beckmann noted. the firm used parametric computer
modeling software to test a wide range of possibilities. out of this iterative process they
proposes a new way to organize and express tall buildings: the vertical neighborhood.
May 29, 2009
General Motors started building the first pre-production Chevrolet Volt electric vehicles today. The significant milestone marks the first time engineers are assembling a vehicle that looks like the car slated to start rolling off an assembly line next year.
These cars, known as integration vehicles, are key to the Volt’s development because they are used to refine things like driving dynamics. They also get shaken down and beaten up to ensure the range-extended EV is road-ready. So far all we’ve seen are prototypes and test mules based on the Malibu and Cruze like the one we drove last month. The cars GM started building today at its technical center outside Detroit are the real deal.
“The purpose for the integration vehicle builds is two-fold,” GM spokesman Rob Peterson told Wired.com. “First, they validate our production design, vehicle safety and performance capabilities. Just as important, the build activity provides valuable insight into the final vehicle assembly process to ensure a high-level of build quality and manufacturing efficiency when production begins in November 2010.”
Engineers will assemble the first of the integration vehicles by hand, a process that will take about two weeks. Production will ramp up to a rate of 10 a week by mid-July, and Peterson says GM plans to have 80 cars on the road by fall. Early next year, GM will begin building “several hundred” more pre-production vehicles at the Detroit-Hamtramck Assembly plant that will produce the Volt we’ll see in showrooms by the end of 2010.
Photo: General Motors
[Times Square Billboards. Creative Commons photo by Matt Mendoza]
With pedestrian traffic in Times Square up over 200% from 1980, the area was as riddled with people jams as it was with traffic jams. City officials think that re-routing auto traffic to Sixth and Seventh Avenues will open the area up, ease air pollution, and help businesses.
With General Motors shuttering umpteen dealerships and Chrysler shutting umpteen more, we’re about to see a lot of idle real estate out there. Parcels of land with big, expansive buildings and acres of asphalt will be up for grabs.
It raises an interesting question. Namely, what should we do with that land?
We’re talking about vast expanses of real estate. Check out the Google Map The New York Times put togetherand you’ll see what we mean. The folks over at Planetizen wondered what should be done with it all and came up with five ideas:
Those are all nifty ideas. But we know our fearless readers here at Autopia can do better. What would you do with that land? Build an indoor electric go-kart track? Set up an EV dealership to cash in on the coming craze? Establish re-education camps for sub-prime mortgage lenders? Or maybe you’d follow one of Planetizen’s ideas. Let us know.
Use the Reddit Widget below to let us know what to do with all this soon-to-be-vacant real estate and garage space.
Photo: Flickr / thomas.merton
For the first time, a study proved that using polycarbonate plastic increases your blood levels of bisphenol-A. And not just a little bit, either. After a week of using these materials for beverages, study participants had a 60 percent increase in the level of BPA in their blood.
Bisphenol-A has been linked to early onset of puberty, low sperm count and infertility, and its carcinogenic effects may include breast cancer. It has also been linked to heart disease and diabetes. You’ve heard all of this, I’m sure.
But how ’bout this? Bisphenol-A was first developed as a synthetic hormone. It’s an endocrine disruptor. It affects our children. It affects our adults. And the FDA still refuses to require removal from food contact materials?!
With 400 hp and a top speed of 171 mph, the electric race car concept pushes 1,475 lb-ft of torque up to 100 mph then drops it to 590 lb-ft for high-speed traction. All this and it’s powered by two 30kW lithium-ion batteries charged by flexcell photovoltaic solar panels.
Last week, at the C40 Large Cities Climate Summit in Seoul, Autodesk, Inc., a world leader in 2D and 3D design and engineering software, announced that it will collaborate with the Clinton Climate Initiative (CCI) and the Microsoft Corporation, to provide visualization technology for Project Two Degrees. Project Two Degrees is an Internet-based application that provides cities with a set of tools to measure, compare, and reduce greenhouse gas (GHG) emissions at a local level.
Autodesk joins forces with the Clinton Foundation to build sustainable cities
Autodesk will provide the technology, initially based on Autodesk MapGuide Enterprise, that will act as the model-based visualization environment used to view, evaluate and compare the results of analysis and monitoring in the C40 city. Autodesk MapGuide Enterprise software is a powerful mapping solution for delivering information more quickly, easily, and cost-effectively via the web.
Green Building Elements had a chance to speak with Brett Smith of Autodesk and Olivia Ross of the Clinton Foundation. Here is what they had to say.
GBE: How does the software track emissions?
Brett Smith (Autodesk): The Project 2° Emissions Tracker is designed to measure as many municipal and corporate activities as possible. Users enter data on emission producing activities such as fuel and electricity consumption, vehicle traffic, waste production, industrial processes and air and sea vessel fuel use. The software then converts the data into greenhouse gases, including tons of CO2 equivalent, taking into consideration the source and type of activity.
As the Economist wages the largest debate about bio-fuels in memory, another market opportunity appears to be showing itself in the bio production space as well. Bio plastics have been sprouting up in various applications, but a recent study puts the total market of green packaging at $43.9Billion by 2013. The highest growth gains in this market will be in bio plastics for reasons of price stability and increased capacity the report said. Bio plastics will, it is reported, preform at an annual growth rate of thirteen percent. This spells big news for an industry which currently holds only about .1% percent market share.
Part of the reason for this growth will be due to policy changes which restrict the use of some of the most environmentally damaging materials, but the largest effect seems to be coming from packaging producers themselves. Corporate social responsibility leader Coca Cola has developed a new bottle which is composed of around thirty percent bio plastics with the intended goal of developing a one hundred percent renewable option in the future. Likewise, Wal-Mart has begun sourcing toys and children’s goods made from bio plastics.
The draw is that decomposition coupled with less petroleum based material seems to be better environmentally, but some counter this analysis. According to the Guardian Newspaper, foods producers in the UK such as Innocent Drinks have chosen to stop using bio plastics due to lack of recycling options for the products at present. Likewise there have been claims that bio plastics can be environmentally damaging on par with their petroleum based counterparts. Recent innovations have made it so less energy is needed to create bio plastics and thus it seems the growth of the sector makes environmental sense. Followers of Bill McDonough’s cradle to cradle concept often tout the re-usability and closed-loop life cycle of these products, while others derided their historically slow decomposition rates. Some applications in the burgeoning bio plastics space are:
Think of Ansel Adams and his influence on early 20th Century government leaders in the United States; he helped demonstrate the value of nature and the need for national parks.
Now, think of DOUBLEXPOSURE, and the work of two photographers who are pairing work that “brings the viewer into panoramas of glaciers once grand but now receding. The compelling comparisons put into stark view the fact of melting glaciers.”
I’m sure that many of you saw this earlier this month – but the “Euro Condom”, designed by Ingo Maurer, was just brought to my attention this morning and I HAD to pot it on AMNP. Long story short: new European guidelines have banned frosted incandescent bulbs, because the frosted bulbs give off less light [which is absurd]. In response, designer Ingo Maurer has developed the “Euro Condom”, an opaque silicon “condom” that you stretch over a clear incandescent bulb to give it the frosted effect.
The Euro Condom consists of a thin, heat-resistant silicone cover that turns a clear bulb into a frosted one. Frosted bulbs will be banned by the new EU guideline on light sources beginning September 2009, because they are said give off less light than clear bulbs.
But according to the specifications of various manufacturers the difference, measured in lumens, is negligible or not existing. – Protect yourself from stupid rules, use the Euro Condom!
My ninjas, PLEASE! This is definitely a story that should make you smile – and brighten up your day if you’re here in the rainy North-East. I mean – there’s even an illustrated step-by-step condom-like set of instructions….brilliant.
Now that Oprah has turned her spotlight on the Great Pacific Garbage Patch, that great mass of garbage floating in the ocean has finally caught the public eye. An upcoming ocean garbage expedition to the patch, dubbed Project Kaisei, should draw even more attention when it launches this summer. Project Kaisei’s aim is to explore the feasibility of collecting and recycling the garbage patch, which mainly consists of plastics, into diesel fuel. How feasible is it? A modest derelict fishing net recycling program in Hawaii provides some tantalizing clues.
One of the many benefits of being in London this week is that I get to stop by the Building Centre, one of my favorite urban galleries and architectural exhibition spaces, to check out their new show London Yields: Urban Agriculture.
While imagining what it might be like to eat extremely local food, grown right there in your city – a line of 96th Street Honey, for instance, or, in light of Times Square’s recent (but unfortunately temporary) pedestrianization, perhaps a Times Square Tomato (why not agriculturalize parts of Times Square?) – we also need to ask how we might make such a vision come true.
How can a city like London be at least partially turned over to food production – so that London Fields might produce southeast England’s newest yields of meat, fruit, and vegetables?
I have to admit that urban agri-utopianism is easily one of the most seductive visions of the 21st century city that I’ve yet seen – from farming new medicinal plants on the rooftops of schools to hybridizing sci-fi flowers on vast and heavily perfumed highway-farms stretching across one borough to another – and it’s hard not to get excited when thinking about such things.
|May 25, Dubai
The cranes atop the Burj Dubai will be dismantled by August 2009, according to a senior Emaar executive.”The project is expected to open by the end of the year,” said Greg Sang, Project Director at Emaar Properties. “But we are still looking at all of the programming elements. After lowering all the cranes in August, we still have to finish all the fitouts, As of now, the basic core and shell is all finished in Burj Dubai. But every floor is at a different stage of being completed.”…more
|May 25, South Africa
Zonk’izizwe (meaning ‘all nations’) Town Center transforms one of the last remaining vacant sites in its location, into a one-of-a-kind mixed-use destination. Situated midway between Johannesburg (the economic hub of Africa) and Pretoria (the capital of South Africa), it will be developed as a new town centre, connecting these two populous and fast- growing cities…more
April 17, 2009
via greenstar location:australia – Google News on 4/16/09
Garrett awards 100th Green Star
via BBC News and Sport Search: energy on 4/16/09
Spam wastes enough energy to power more than 2.4m homes every year, a study finds.
via Random graphic of the day: UNEP/GRID-Arendal Maps and Graphics Library by UNEP/GRID-Arendal <email@example.com> on 4/17/09
A significant sea level rise is one of the major anticipated consequences of climate change. This graphic explains the causes of sea level change according to the Intergovernmental Panel on Climate Change (IPCC). It explains the IPCC’s A1 scenario family, which consists of three scenarios on future use of fossil energy sources, including scenario A1F1, which involves the use of fossil-intensive energy sources. This resource also includes the graphic ‘Components of Mean Sea Level Rise for the Scenario A1F1’ which shows the projected sea level rise in metres by 2050 and by 2100 for Greenland, glaciers, expansion, the Antarctic, and the total sea level rise.
via Gizmodo Australia on 4/16/09
Starting today and running through the 25th, A temporary bar dubbed “Alcoholic Architecture” is popping up in London offering a cloud of breathable gin and tonic to it’s patrons.
via DVICE by Kevin Hall on 4/15/09
What better place than the Sunshine State for the world’s first solar-powered city? Called Babcock Ranch, the 17,000-acres-large community will have its energy needs supplied by a $300 million, 75 megawatt solar-powered generator. The city will also integrate a Smart Grid for powering electric vehicles.
While construction won’t begin until later this year, Floridian city planners have some ambitious numbers for the solar community: 19,500 homes, 20,000 permanent jobs, 6 million square feet of retail/industrial space and 8,000 acres reserved for open space and greenways.
The biggest hurdle, though, may come after construction when it comes time to populate Babcock. It’ll be interesting to see what kind of incentives city planners offer — electric vehicles aren’t cheap, after all.
via BBC News and Sport Search: energy on 4/15/09
A council agrees to switch off 4,500 street lights during the night in an attempt to save money.
via New Scientist – Online News on 4/15/09
See how architects are trying to future-proof homes against the higher sea levels and more frequent hurricanes our changing climate is bringing our way
via Random graphic of the day: UNEP/GRID-Arendal Maps and Graphics Library by UNEP/GRID-Arendal <firstname.lastname@example.org> on 4/15/09
About Biofuel versus fossil fuel
via Green Options by Sonya on 4/15/09
A new report claims that the increasing number of ‘all-natural’ and ‘organic’ products on the market may be guilty of “the seven sins of greenwashing”.
TerraChoice Environmental Marketing released its report The Seven Sins of Greenwashing today. The report defines greenwashing as “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.”
via Green Options by Jennifer Kaplan on 4/15/09
The report starts by saying that marketers “are cracking their proverbial heads open trying to figure out new ways to make green behaviors more enticing to the masses.” While I’m not so sure marketers are trying to make behaviors more enticing (aren’t we trying to make our products and services more enticing to consumers who behave in a relatively predictable way….), I do find consumer reports of “greenness” and the paradoxically non-green behaviors they exhibit perplexing; hence, the “green gap.” But, in this report EcoAlign suggests that green messaging can be effective for about 75% of the US Population.
In this study, EcoAlign (many of whose clients are utilities) classified utility consumers in four groups and then analyzed three (the forth group was not sufficiently represented in the research group.) Although the report focuses on utility consumers, it seems reasonable to assume the analysis can be extended to all consumers:
April 3, 2009
via Green Options by Paul Smith on 4/2/09
White Lines factory reuses their carbon emissions in a closed loop, making for zero CO2 emissions, for one. Then they offset what they can’t reuse (transportation, etc) via planting trees in Africa, as coordinated by environmental consultancy U&W (interestingly pronounced “You & We” in Swedish) The wood used for the paper comes from locally sourced, sustainably managed forests, and woodchip waste from sawmills. And every package tells you the precise carbon footprint, the materials traced back to the source.
And then it gets interesting.
via Green Options by The Guardian Environment Network on 4/2/09
What do the Westfield shopping centre, Canary Wharf and a Victorian museum have in common? They are all at the vanguard of a move to encourage biodiversity in buildings that could take on an unprecedented scale if guidelines published today are adopted.
via Green Options by Linda Kincaid, MPH, CIH on 3/28/09
We recently tested several new homes for formaldehyde in the air. The newest home, advertised as a “green” home, had 300 ppb of formaldehyde. Children in homes with only 30 ppb can have decreased lung function. Between 60 ppb and 120 ppb, children are more likely to have asthma and chronic bronchitis. At 100 ppb, most adults experience eye, nose, and throat irritation.
Of homes that were less than 2 years old, every home we tested had at least 100 ppb of formaldehyde. The newer homes had 200 – 300 ppb.
The 300 ppb concentration we found in the newest home is equal to the 15-minute Short Term Exposure Limit (STEL) for occupational exposures. A worker in that home should wear a respirator to remain inside the building for more than 15 minutes. An employer that exposes workers to 300 ppb of formaldehyde should have a Hazard Communication Program to inform workers about chemical hazards and ways to avoid illness.
via FAIL Blog: Pictures and Videos of Owned, Pwnd and Fail Moments by failblog on 3/28/09
Our tap-water is filtered and checked directly at the hotel. Regular monthly checks by and independent company guarantee the utmost quality. We don’t recommend to drink it.
Submitted by Meg Y
via Green Options by Stephen Boles on 3/28/09
After a frenzied week of mayhem in the blogosphere about a potential ban of black cars in California, the LA Times is reporting that this issue has been laid to rest by the California Air Resources Board (CARB).
Red flags were raised when CARB released their “Cool Cars” initiative that outlined a number of methods to reduce automotive greenhouse gas emissions. One such method was to mandate that all automotive paints had to contain a reflective coating that would reduce the amount of absorbed solar radiation. Less absorbed solar radiation would reduce the temperature inside the vehicle, requiring less use of fuel-hungry air conditioners.
The CARB report specifically stated that ‘jet black remains an issue’ because dark colors absorb far more radiation than light colors. This statement generated outrage amongst a range of right-wingers, libertarians, and probably a lot of people who just like the color black.